Client results for sports, events, social causes, agencies, and brands.

Research + data + insights + experience = results.

Sports and Events projects

A few examples of how we help sports organisations and event organisers.

Want to know your audience even better?

From data to buzz: Growing event attendance

Project Type
Event marketing strategy

Client
Auckland Council

Making a global brand stick beyond the Games

Project Type
Global brand research

Client
Commonwealth Sport

A fresh look at participation for a traditional Kiwi sport

Project Type
Participation product strategy

Client
Golf NZ

Social cause projects

We help social causes prove their impact and align values with commercial opportunity.

Tell us about your social cause project

Unlocking $2.7M for purpose-led partnerships

Project Type
Participation asset valuation

Client
KidsCan

Turning period poverty research into World Cup legacy

Project Type
Research and partnership strategy

Client
Tātaki Auckland Unlimited

Future-proofing partnerships beyond a single supporter

Project Type
Partnership strategy and valuation

Client
Youthline

Agency projects

We love collaborating with creatives to support the work you do for your clients.

Let us help you stay creative

A rugby campaign backed by real fan insight

Project Type
Campaign testing

Agency
Drum

Getting past assumptions to avoid bandwagon branding

Project Type
Go to market strategy

Agency
Drum

Brand projects

We work with brands (and their agencies) to help you measure and maximise the return from your partnerships.

Get more from your partnerships

A four-athlete lineup delivering All Blacks-level reach

Project Type
Ambassador portfolio validation

Brand
Sanitarium

+108% new subscriptions from a World Cup partnership

Project Type
Sponsorship strategy

Brand
Xero