We help you make sense of who you’re connecting with and what they care about.
Your foundation for meaningful, commercially smart partnerships.
Sports and Events
Find, know, and grow your most loyal people.
Comprehensive data and clear strategic direction for sports organisations, teams, franchises, events, and individuals.
Data and insight overload?
We bridge the gap between knowing and doing to turn research into practical participation, commercial, and engagement strategies.
Not sure of fan behaviours?
We’re deeply embedded in sports and events, and uncover emotional drivers that grow deeper connection and commercial return.
Using gut feel for sponsorship?
We’ll test assumptions, validate opportunities and guide investments so you get clear, aligned, real-world outcomes.
Sports and Events projects
Take a look at some case studies from our sports and events clients.
From data to buzz: Growing event attendance
Project Type
Event marketing strategy
Client
Auckland Council
Making a global brand stick beyond the Games
Project Type
Global brand research
Client
Commonwealth Sport
A fresh look at participation for a traditional Kiwi sport
Project Type
Participation product strategy
Client
Golf NZ
Social cause projects
Take a look at some case studies from our social cause clients.
Turning period poverty research into World Cup legacy
Project Type
Research and partnership strategy
Client
Tātaki Auckland Unlimited
Future-proofing partnerships beyond a single supporter
Project Type
Partnership strategy and valuation
Client
Youthline
Agencies
Smart, specific, up-to-the-minute research you can use to wow your clients.
We work fast so you can be creative, hit your deadlines, and win awards.
Already got an in-house research team?
We’ll speed you up so you can impress your clients with the latest cultural and behavioural insights.
Vague brief or unclear audience?
We’ll help you reverse brief and define the fundamental insights that inform your market strategy.
Relying on a 3-year-old report from overseas?
We’ve got fresh global and local data so you can nail your audience and channels when you go to market.
Agency projects
Take a look at some case studies from our agency clients.
Brands
Emotionally rich research gives you a business advantage.
Get behavioural and cultural insights to create partnerships that go deeper than a logo on a billboard.
Worried about making the wrong investment?
Our research programme and rich data will guide your partnership decisions, so you can feel confident that their engaged audiences are also your customers.
Concerned your brand isn’t cutting through?
We translate insights into action and work with you (and your agency) to create ideas for activations and campaigns that your customers will love and appreciate.
Not sure how your audience connects with what they love?
We help you understand where your customers are, what they’re into, and what they care about, so your investment connects you to the right people.
Brand projects
Take a look at some case studies from our brand clients.
A four-athlete lineup delivering All Blacks-level reach
Project Type
Ambassador portfolio validation
Brand
Sanitarium
Social Causes
Make even more impact with the right partners behind you.
Data and insights for cause-led organisations wanting to match value and purpose with best-fit partners.
Not finding partnerships that match your values?
We research what matters to the right partners, so you get partnerships that align with your values and your audience.
Curious about your fair market value?
We combine market insight with a bespoke pricing tool to put a clear dollar figure on your sponsorship value – so you feel confident when it’s time to price, pitch or renew.
Struggling to prove commercial benefits?
Our research gives you credible, human-centred data to demonstrate real world commercial and mission outcome alignment - without compromising on values.