Client Results / Brands / Deloitte with NZC case study

+108% one line of title

Project Type
Sponsorship strategy

Brand
Deloitte

A digital illustration of women and girls playing soccer on a field. They are wearing blue jerseys and white shorts, with some preparing to kick or control the soccer ball. The background shows a goalpost and a clear sky.

The Challenge

Xero were ambitious to grow brand engagement and market share internationally, and the 2023 FIFA Women’s World Cup presented a major opportunity.

They needed confidence that this multi-market, high-stakes investment would reach the right audiences, deliver commercial outcomes, and feel authentic to the brand, all while aligning with their commitment to women’s sport and gender equity.

The Solution

Honoco partnered with Xero to turn this opportunity into a structured, insight-driven strategy:

Business case development

We demonstrated fit between Xero’s target audiences and the FIFA Women’s World Cup across five key markets
Calculated a fair market value for the global partnership fees
Quantified the number of new customer subscriptions required to justify the investment

Shape and value phase

Once approved, we designed partnership initiatives and leverage activities to show how Xero could create authentic engagement while meeting commercial objectives.

The Outcome

The partnership was an “Excellence in Sponsorship Strategy” finalist at the 2024 NZ Marketing Awards, delivering strong commercial and brand results while reinforcing Xero’s authentic support of women’s football.

+108% increase in new customer subscriptions during the FIFA Women’s World Cup campaign
+11 point lift in Xero’s Partner Net Promoter Score
Established a credible, authentic connection to women’s football and gender equity in sport
Delivered engagement and activation opportunities across multiple markets, providing measurable business and brand outcomes

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